Identity Story Of Malcolm X - 2068 Words

Malcolm X is known for being one of the more radical Civil Rights Leaders even though he never called himself one. Instead, he was a minister for the Nation of Islam. Before his trip to Mecca, Malcolm told an identity story at the 5-year-old level, it was an innovative story that taught that the white man was the devil and blacks and whites should be separated. After his trip to Mecca, his story changed drastically to be an identity story at the 10-year-old level, it is an innovative story with visionary elements that said that Islam was the way toward eliminating the race problem in America and that there was indeed a way for blacks and whites to live in harmony. These stories were influenced by his life experiences, education and the†¦show more content†¦Muhammad’s Fruit of Islam. This is a spinoff of the true Islam of the East, and as such, is a twist on a traditional story which makes it an innovative one. While Malcolm may add some visionary elements to the story regarding the treatment of colored people, he is not saying anything that has not been said before and as such he is not a visionary leader. Malcolm’s story was formed based on experiences he had growing up as well as being influenced by a wide range of readings, people, and teachings. While he didn’t have the best childhood, it taught him many important things that had a lasting impact on him as a leader. At an early age he was introduced to violence, poverty, and segregation. When he was six, his father was brutally murdered, and his mother was then sent to a mental hospital which split up him and his siblings. This left the family very poor and Malcolm reacted by resorting to stealing. At the age of thirteen he was sent to a detention center during which one of his first shifts in thinking occurred, regarding his view of white people. He left after the 8th grade to move in with Ella and by the time he was 16 he had started being influenced negatively by his environment and he got his real start in a path of crime. When he was caught and put in jail at the age of 21, he experienced another crucial life cha nge. This was regarding his introduction to Islam by his brother Reginald when his life changed for the better. Malcolm took to Islam soShow MoreRelatedA Man And A Doll. Society As A Unit, Has Been Pushing Towards1475 Words   |  6 Pagessymbols and ideas to get points across to help push and fix where society has holes to further integrate the perfect principles that will then replace social norms, and break through what once was a flawed belief system. the social rights activist Malcom X was one of these icons who fought to create a better world for African Americans. The child s toy Barbie, was a symbol towards women and pushed the idea of that women can push through the ideals that society wanted them to be. Both for a cause, oneRead MoreMalcolm X Essay1670 Words   |  7 PagesMalcolm X Martin Luther King, Rosa Parks, and Andrew Goodman. These people are well known for their positive role in the civil rights movement of the 1960’s, but what about the familiar name Malcolm X? He is sometimes shamed for the ways he went about trying to fix the way African Americans were being treated because he did so in a violent fashion instead of peacefully, but many people do not know the full story of Malcolm X. Malcolm X was a very important civil rights leader. Malcolm X was bornRead MoreMalcolm X And Frederick Douglass1013 Words   |  5 Pageshave had their identities and rights lost under centuries of slavery. Even after the Civil War, the inequalities between African Americans and Caucasians did not cease to exist. From these troubles, many strong people have risen and been able to tell their stories. 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In school, at home, while watching TV, playing sports, reading books, at the store, even on the walk. It is also a part of one’s heritage, cultural belonging and ethnic identity. Language surrounds us from every possible direction. It would be â€Å"silly† to say it has no influence on our personal ity. People are complicated beings. We are much more composed than any other creature stomping on this planet, and not in biologicalRead MoreThe Joy Of Reading And Writing : Superman And Me, By Sherman Alexie1359 Words   |  6 PagesGenerally, every individual’s learning experience has its own inspiring and meaningful stories; a learning experience that has its own unique distinctions, interpretations, complications, sacrifices, has its endless possibilities, and most importantly, a learning experience that has its own effective action and optimistic option for execution. For example: In â€Å"The Joy of Reading and Writing: Superman and Me,† Sherman Alexie highlights his enjoyment of reading and writing. He claims that as a kidRead MoreThe Struggle Of The Civil Rights Movement1339 Words   |  6 Pagesup to play a significant role in the movement, was Malcolm Little or better known as Malcolm X. He experienced hardships and oppression starting at a young age becaus e of the prejudiced and racist environment that existed at the time. On May 19, 1925, Malcolm Little was born in Omaha; however, even before he turned 4, his family moved several times due to death threats from the Black Legions, a group similar to the Ku Klux Klan. By the time Malcolm was 6 years old, the Little family had experiencedRead MoreThe Value Of Wisdom And Experiences1339 Words   |  6 Pages The Value of Wisdom and Experiences Generally, every individual’s learning experience has its own inspiring and meaningful stories; a learning experience that has its own unique distinctions, interpretations, complications, sacrifices, has its endless possibilities, and most importantly, a learning experience that has its own effective action and optimistic option for execution. For example: In â€Å"The Joy of Reading and Writing: Superman and Me,† Sherman Alexie highlights his enjoyment of readingRead MoreAmerican Public Education Essays1553 Words   |  7 Pagesknowledge and open doors for opportunities to the path of having a good future. In the five readings, each written by a different author, there was a lesson learned and something to take away from each one. Reading through the passages by Mann, Moore, Malcolm X, Gatto, Rose, and Anyon, each author contributed his or her point of view on general public education. This topic can be very argumentative depending on the quality of education people r eceive. Education today is the single most important mean forRead MoreHow to Live with Each Other1209 Words   |  5 PagesMalcolm X once proclaimed that â€Å"The American Negro never can be blamed for his racial animosities - he is only reacting to 400 years of the conscious racism of the American whites.† A key player in the civil rights movement, Malcolm X saw violence as the only way to defeat racism in the middle of the 20th century. However, this quote does not deal with the issue of using violence as a justification for violence, just an excuse. In Richard Wright’s 1940 novel Native Son, Bigger tests Malcolm X’s words

Color blindness affects Free Essays

Color blindness affects a significant number of people, although exact proportions vary among groups. In Australia, for example, it occurs in about 8 percent of males and only about 0. 4 percent of females. We will write a custom essay sample on Color blindness affects or any similar topic only for you Order Now Isolated communities with a restricted gene pool sometimes produce high proportions of color blindness, including the less usual types. Examples include rural Finland, Hungary, and some of the Scottish islands. In the United States, about 7 percent of the male population†or about 10. 5 million men †and 0. 4 percent of the female population either cannot distinguish red from green, r see red and green differently from how others do (Howard Hughes Medical Institute, 2006). More than 95 percent of all variations in human color vision involve the red and green receptors in male eyes. It is very rare for males or females to be â€Å"blind† to the blue end of the spectrum. About 8 percent of males, but only 0. percent of females, are color blind in some way or another, whether it is one color, a color combination, or another mutation DESTRUCTION 2004 TSUNAMI CAUSED IN INDIA Tamil Nadu The state of Tamil Nadu has been the worst affected on the mainland, with a death toll of 7,793. Nagapattinam district has had 5,525 casualties, with entire villages having been destroyed. Kanyakumari district has had 808 deaths, Cuddalore district 599, the state capital Chennai 206 and Kancheepur am district 124. The death tolls in other districts were Pudukkottai (1 5), Ramanathapuram (6), Tirunelveli (4), Thoothukudi (3), Tiruvallur (28), ThanJavur (22), Tiruvarur (10) and Viluppuram (47). Those killed in Kanyakumari include pilgrims taking a holy dip in the sea. Of about 700 people trapped at the Vivekananda Rock Memorial off Kanyakumari, 650 were rescued. In Chennai, people playing on the Marina beach and those who taking a Sunday morning stroll were washed away, in addition to the fisher folk who lived along the shore and those out at sea. The death toll at Velankanni in Nagapattinam district is currently 1,500. Most of these people were visiting the Basilica of the Virgin Mary for Christmas, while others were residents of the town. The nuclear power station at Kalpakkam was shut down after sea water rushed into a pump station. No radiation leak or damage to the reactor was reported Pondicherry An estimated 30,000 people are homeless in the Union territory of Pondicherry. The current official toll is 560. The affected districts are Pondicherry (107 dead), Kariakal (453 dead). Kariakal is the most devastated area from the Pondicherry Union territory. Where massive destruction and loss of causalities accure. This mishap occur because of uncover stone block. Mostly fisher folk are affected due to location and distance between sea and their basti (village). Fishing peoples are Just preparing for venturing into sea and within fraction of seconds everything wash away and their boats are damaged they lost everything in terms of life and property. More than 453 people are died so far and still some are missing. Kerala The current official toll is 168. The affected districts are Kollam (131 dead), Alappuzha (32 dead), Ernakulum (5 dead). The tsunami that hit the Kerala coast on December , were three to tlve metres high ,according to the National Institute ot Disaster Management,(NlDM) which functions under the ministry of home affairs. The Tidal upsurge had affected 250 kilometers of the Kerala coastline and entered between one or two kilometers inland. Pounded 187 villages affecting 24. 70 lakh persons in the state . As many as 6,280 dwelling units were destroyed. As many as 84,773 persons wee evacuated from the coastal areas and accommodated How to cite Color blindness affects, Papers

Telecommunications free essay sample

A paper on telecommunications and the concept of management and its applications within the field. A paper which examines the importance of good management within the telecommunications field due to the critical part computers play in business today. Table of Contents Introduction and Background Analysis Organizational and Management Aspects Ensuring Effectiveness Available Options Recommendation The manger also has to ensure that the employees are not taken for granted if the system fails. They should not be blamed for anything that is not their own fault because sometimes or often electronics, especially computers, are not so reliable. This may be because of a virus that has entered the system or if there has been a surge in current that can cause the system to malfunction partially or fully. Therefore it is necessary that proper standards are maintained by the managers to ensure that the chances of such unforeseen events are prevented from occurring. We will write a custom essay sample on Telecommunications or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Also the employees are welcomed with their experienced suggestions that could possibly save the setup from destruction or corruption. (3)

Market Segmentation and Branding

Executive Summary This report entails a comprehensive analysis of the concept of market segmentation. In the report, the researcher is aimed at developing a concrete understanding of how business organizations undertake market segmentation. Additionally, the report also involves an evaluation of how organizations apply branding in their operation.Advertising We will write a custom report sample on Market Segmentation and Branding specifically for you for only $16.05 $11/page Learn More The report is organized into two parts. In the first part, the researcher conducts a review of different elements of market segmentation. In this section, the report analyzes the process of market segmentation. This is achieved by evaluating the various steps that organizations undertake in their market segmentation effort. Seven steps are evaluated. The section also illustrates the various forms of market segmentation that are integrated by organizations. These include ge ographic segmentation, demographic segmentation, benefit segmentation, volume segmentation and psychographic segmentation. The researcher also evaluates the benefits associated with market segmentation. In the second part, the researcher evaluates the branding process in organization. This part is composed of a number of sections. The first section entails an evaluation of the branding process. Six steps are evaluated. These include market analysis, brand architecture, the big idea, and market communication, employee involvement and brand measurement. The second part also entails an evaluation of the benefits of branding. Finally, a conclusion and a number of recommendations are outlined. Introduction Background to the study The success of business firms in different economic sectors is dependent on the effectiveness with which they undertake their marketing activities (Baines, Fill Page, 2008, p.76). To attain this, the management teams have to take incorporate various marketing c oncepts. One of these concepts is market segmentation. According to Wedel and Kamakura (2000, p.3), market segmentation is a critical component of marketing. Brennan, Canning and McDowell (2011, p.171) asserts that firms have to be excellent market segmenters considering the dynamic and hypercompetitive nature of the business environment. In the 21st century, globalization has become a common phenomenon thus presenting the consumers with a wide range of products offering to select from (Brennan, Canning McDowell, 2011, p.171). As a result, firms should not only concentrate on offering high quality products.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More However, firms should be committed at satisfying discriminating customers. This means that it is paramount for firms to shift from mass marketing and concentrate at aggressive marketing techniques. This can only be attained through integr ation of effective market segmentation strategies. In addition, it is also paramount for organizations to integrate the concept of branding. According to Dunn (2004, p.3), branding is aimed at building a firm’s brand equity which is a key component in a firm’s effort to attain competitive advantage. This increases the probability of firms surviving in the long term as going concern entities. Branding is also paramount in ensuring that the firm attains an optimal market position considering the competitive nature of the business environment. Through market segmentation and branding, a firm is able to establish a long-term relationship with its customers. Aim In this report, the researcher intends to conduct a comprehensive analysis of the concept of market segmentation. The report also entails an evaluation of how organizations apply the concept of branding. Scope The report is organized into two parts. The first part gives an analysis of market segmentation while the s econd part entails how organizations incorporate branding in their operation. Analysis Market segmentation One of the core objectives of business organisations is to maximise their profit (Brennan, Canning McDowell, 2011, p.171). Attainment of this goal is only possible if is firm has integrated customer-driven focus. Over the past 2 decades, firms have increasingly considered the concept of market segmentation as an important element in their marketing success. Weinstein (2004, p.3) defines market segmentation as the process through which a firm partitions its market into small groups depending on the customers’ characteristics and needs. According to Croft (p.2), firms intend to satisfy the consumer’s needs. Currently, adoption of mass marketing can lead into a firm failing. For example, a firm’s margin may be pushed downwards because some needs of a certain category of consumers are not wholly addressed.Advertising We will write a custom report sample o n Market Segmentation and Branding specifically for you for only $16.05 $11/page Learn More This may also give the competitor a winning margin. According to Wedel and Kamakura (2000, p.3), market segmentation is based on the notion that a market is heterogeneous in nature. Therefore, it is possible for a firm to divide the market into small homogenous groups on the basis of the consumers’ desires and preferences. According to Dibb and Simkin (1995, p.10), market segmentation enables a firm to satisfy the diverse consumer needs while at the same time maintaining a certain degree of economies of scale. Market segmentation process For market segmentation to be effective, there are a number of steps that management teams should follow as discussed below. Identification of target market The first step in market segmentation entails identifying a specific target market that it intends to sell its products and services to. This is achieved by conducting a co mprehensive consumer market research on the identified customer group. The research should be aimed at establishing whether the identified customer group have common consumption behaviour (Madaan, 2009, p.75). According to Dibb and Simkin (1995, p.18), identification of the target market is important since it influences the effectiveness of the marketing strategies implemented. Understand the expectations of the target audience For a firm’s products and services to be successful in the market, they must meet the customers’ expectations. Through a consumer market research, a firm can be able to understand the customers’ interests and product requirements. For example, through a market research Kellog which is a firm in the hospitality industry was able to develop a product that targeted customers who intended to reduce their calorie intake. Creating the subgroups Organizations should ensure that they have a comprehensive understanding of the target market. This i s attained by creating subgroups on the basis of various characteristics. One of the ways through which a firm can attain this is by integrating certain market variables. Reviewing the target audience The firm should conduct a continuous review of the consumption behavior of the identified subgroups. This will aid in determining the fluctuations in their product requirement and what triggers it. As a result, the firm will be efficient in adjusting its marketing strategies accordingly. According to Madaan (2009, p.75), consumer demand, interests and perceptions varies frequently. Reviewing the consumers’ behavior will increase the firm’s effectiveness in offering competitive products.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Naming the market segment The firm should name the segments developed accordingly for the implementation to be easier. For example, the segments can either be on the basis of age. Develop market strategies According to Brennan, Canning McDowell (2011, p.171), firms should devise strategies aimed at promoting its products in the specific segments. The promotion strategies formulated should contribute towards development of a connection with the target customers. Determining the size of the market segment This is an important step since it in that it enables a firm to plan its marketing mix strategies well. For this step to be successful, marketers should gather sufficient data from the market. Determining the size of the market will also will also increase the firm’s efficiency in sales planning and forecasting. Forms of consumer market segmentation According to Gitman and McDaniel (2009, p.299), there are 5 main bases upon which a firm can conduct its market segmentation. Th ese include geographic, demographic, benefit sought, volume and psychographic basis. Geographic market segmentation This entails segmenting the total market on the basis of its geographic characteristic such as the size and region of the country, climate and market density. Market density refers to the population or number of businesses in a particular areal. Geographic segmentation enables a firm to meet the regional product preferences of the customers. Demographic market segmentation Demographic segmentation is one of the most commonly used market segmentation strategy. In demographic segmentation, there are different variables that a firm can use to differentiate its products and services offering. These include the consumer’s income, age, gender, education, and household size (Gitman McDaniel, 2009, p.301). Evaluation of the consumers’ demographics can aid in offering products that satisfy the target consumer group. A firm can acquire demographic information of t he population from the census conducted by the government. Benefit segmentation This entails segmenting the market on the basis of the benefits sought by the consumers. Firms should understand the benefits that the consumers seek at attaining by purchasing a particular product. This will enable the firm to be efficient in its product development. For example, Sensodyne toothpaste is targeted at consumers who have highly sensitive teeth ((Brennan, Canning McDowell, 2011, p.171). Volume segmentation This strategy entails segmenting the market on the basis of the quantity of goods purchased. This depends on the consumers’ product usage. According to Gitman and McDaniel (2009, p.301), consumers have varying usage habits which range from heavy, moderate, light to non users. This method of segmentation is best implemented if firms’ understand the consumers’ spending habits. Psychographic segmentation Consumers have different personalities and lifestyle which influenc e their consumption patterns. Psychographic segmentation involves categorizing the customers on the basis of their interest and opinions. According to Gitman and McDaniel (2009, p.301), psychographic market segmentation enhances demographic segmentation. Benefits of segmentation There are a number of benefits associated with market segmentation. According to Croft (p.4), segmentation enables a firm to develop a comprehensive understanding of the consumers. For example, it enhances a firm’s understanding of the consumers needs and their decision making process. This makes it possible for a firm to influence the consumers purchasing patterns. This can be achieved by being efficient in the process of formulating marketing strategies such as promotion, distribution, pricing and product development. Additionally, market segmentation also enables a firm to be effective in adjusting its marketing strategies according to changes in the business environment. The resultant effect is th at the firms’ performance is enhanced. Branding in organizations Due to the hyper-competitive characteristic of the market, both large and small organizations are considering branding to be of high priority. According to Dunn (2004, p.3), branding is currently being considered as a financial and a marketing concept. Organizations have appreciated the fact that branding can contribute towards attainment of a long term competitive advantage. This arises from the fact that a long term relationship with the customers is established. Branding is concerned with developing a desirable feeling or idea in the customers’ minds. In their marketing process, firms intend to appeal the consumers in through consumption of their products(Baines, Fil l Page, 2008). Currently, consumers are faced with a wide range of products to select from in addition to a shortage of shopping time. To differentiate their products from competing products, firms integrate the concept of branding. Dunn (2004, p.4) asserts that branding enables a firm’s products and services ‘to stand out’. Organizations are increasingly being committed at developing a strong brand. The process of branding In their branding efforts, firms take into consideration a number of steps. Market analysis The first step entails conducting a comprehensive market analysis. The analysis is aimed at understanding different market aspects such as the existing and emerging market trends. Additionally, market analysis also aids a firm to understand the competitive nature of the market. In branding a firm should ensure that it considers the customers as the core element. Dunn (2004, p.5) is of the opinion that the most successful brands entail those brands which satisfy the customers’ wants and are easily accessible. To be able to conduct a concrete market analysis, a firm’s management team should conduct a review of the firm’s internal brand information. Trend analysis and evaluation of the current competitive information is also paramount. Brand architecture In formulating their brands, organizations should incorporate a number of building blocks. The building blocks are aimed at creating brand clarity. The initial step should entail building a product to supply in the market. The product should be relevant to the customers and differentiated. The firm should also have long term vision. For example, Wal-Mart was established with the vision of being the finest retailing firm. The brand should also attain a position in the market. This entail the perception of the brand compared to competing products (Baines, Fill Page, 2008). The brand should also target a specific and narrow target market. Firms achieve this by making a decision whether the brand is to be a local, regional or a global product. Brand targeting can also be achieved through market segmentation. After this, the firm should decide on the name to call the product. The brand name enables c ustomers to recognize the firm’s products. The brand name should be catchy, easy to pronounce and remember and unique. Other aspects of branding which the firm should consider developing include brand identity, brand promise, brand emotion, brand quality, brand pricing, brand packaging, brand distribution, brand association, brand credentials and brand message. Brand identity and brand name entails developing a name, symbol or logo that can be used to differentiate a firm’s products. The brand should contribute towards attainment of a unique experience. The big idea The success or failure of a particular brand is dependent on the quality of the ideas which form its foundation. A firm should always have ideas that enable its brand to respond to market changes. The big idea enables a brand to move to the next level. Integrated Marketing Communication After successful development of a brand, a firm’s management team should be committed at ensuring that there is suf ficient market awareness. This can be achieved by conducting a comprehensive market awareness campaign. One of the ways through which firms achieve this is by incorporating Integrated Marketing Communication. According to Brennan, Canning and McDowell (2011, p.171), the strategy entails breaking away from the brick and mortar mediums of creating market awareness and integrating emerging market communication mediums. Some of the marketing communication techniques that the firm should consider include use of public relations, advertising, direct marketing, and sponsorship. Some of the emerging mediums which the firm should consider include use of the internet. The market communication campaign ensures that that the consumers are continually aware of the brands existence in the market. Through IMC, a firm is able to create the intended synergy. Employee involvement Firms which are most successful in branding are those which consider the employees in their branding process. The employee s should be educated about the brand’s overall architecture. For example, they should understand how to defend the brand image. Additionally, they should also understand how they can keep the firm’s brand relevant in the market. According to Dubb, employees form the first contact with a certain brand. As a result, they should be fully incorporated in the process of building the brand. Brand measurement This step entails monitoring the performance of the firm’s branding programs so as to determine their effectiveness. Some of the elements considered in the measurement include the products sales, market share and distribution. To be efficient in measurement, a branding plan that stipulates how the firm intends the brand to be. Some of the brand intangibles that a firm should consider include brand awareness, brand preference, perceived value, customer satisfaction, intent to purchase, brand relevance, intent to purchase, perceived value and intent to repurchase. B enefits of branding According to Baines, Fill and Page (2008), a strong brand penetrates the market more easily and has the ability of influencing the consumers purchasing behavior. Additionally, branding also benefits a firm in that it can be able to incorporate a premium pricing strategy. By developing a strong brand, a firm is able to enhance its brand equity. As a marketing concept, branding can be categorized as being a tangible and an intangible marketing ingredient that enhances a firm’s growth and ability to gain a high market share. Additionally, branding can prevent a firm’s market share from being eroded. With regard to financial perspective, branding enables a firm to generate free cash flow. Developing a strong corporate brand improves a firm’s appeal to investors and financiers. This means that it becomes easier for a firm to source for financial capital externally (Gregory, 2009, p. 3). For example, over the years it has been in operation, Coca Co la Company has managed to develop financial stability as a result of branding. The firm estimates that only 4% of its value is attributable to its machinery, locations and machinery. Ninety six per cent of the firm’s value is attributable to intangible assets one of them being its brand. Similarly, Intel which is one of the largest personal computer manufacturing firms in the world attributes 85% of its value to brand equity (Knox, 2004, p.106). By developing a strong brand, a firm can be able to introduce a new product in the market more cost-effectively. Conclusion From the analysis, the success of a firm is dependent on the effectiveness with which it undertakes its marketing. One of the concepts which management teams should consider incorporating is marketing segmentation. Through segmentation, a firm is able to address the consumers’ needs more effectively. The resultant effect is that its competitive advantage is enhanced. Additionally, a firm’s survival in the long term as a going concern entity is also enhanced by its effectiveness in branding. Branding contributes towards development of a strong and a long term customer relationship. Recommendations For firms to survive in a market characterized by intense competition, it is vital for the management teams to consider integrating market segmentation and branding. To be efficient in their market segmentation and branding, firms should also consider undertaking a continuous market research. The research should target both the customer and the competitor as the core variables. This will enable the firms to adjust their marketing strategies in accordance with market changes. Additionally, their branding process should include both the customers and the employees. Reference List Baines, P. Fill, C. Page, K., 2008. Marketing. London: Oxford University. Brennan, R., Canning, L. McDowell, R., 2011. Business-to-business marketing. Los Angeles: Sage. Croft, M., 1994. Market segmentation; a step by step guide to profitable new  business. New York: Routledge. Dibb, S. Simkin, L., 1995. The market segmentation workbook; target marketing  for marketing managers. London: Routledge. Dunn, D., 2004. Branding; the 6 easy steps. California: Cameron Street Press. Gitman, L. McDaniel, C., 2009. The future of business; the essentials. Mason, OH: South Western Cengage. Gregory, J., 2009. The best of branding; best practices in corporate branding. New York: McGraw-Hill. Knox, S., 2004. Positioning and branding your organization. Journal of Product Brand Management. Vol. 13, issue 2, pp. 105-115. New York: Emerald Publishing Limited. Madaam, K., 2009. Fundamentals of retiling. New Delhi: Tata McGraw Hill Education Private Limited. Weinstein, A., 2004. Handbook of market segmentation; strategic targeting for  business and technology firms. New York: Routledge. Wedel, M. Kamakura, W., 2000. Market segmentation; conceptual and methodical  foundations. Boston: Kluwer Acad emic. This report on Market Segmentation and Branding was written and submitted by user Nickolas Watts to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

The Outsiders by S.E Hinton. Class study looking at what the teacher directs the students learning towards

The Outsiders by S.E Hinton. Class study looking at what the teacher directs the students learning towards INTRODUCTION:'The Outsiders' by S. E Hinton is an early novel based on two waring juvenile gangs, divided by economical and socialbackground, the lower East side Greasers and the upper West side Socs. The novel is set in 1966 in Tulsa, Oklahoma. It is anovel written in first person by a 14 year old Greaser, Ponyboy Curtis who allows us an insight into the lifestyles of thesedistinct worlds.I chose the novel 'The Outsiders' as a text for year 10 for the following reasons:It is a novel which draws the reader in and allows the reader to understand a lifestyle alien to them. Even though the novel is setin 1966, it is a novel that's theme can be found in any society and time period. The student can relate to this novel as thenarrator of the story is of their own age group and reflects many issues that they themselves may face.English: Francis Ford Coppola at the Cannes film f...The language of the text is easily understood as are the themes in the story. It contains themes that would inte rest a young mind,showing many students the seedier side of life. What it would be like to live under such circumstances in constant fear of theirlives. It deals with gang warfare, alcohol, drugs, child abuse, murder, survival and growing up. These are areas that a pubescentteenager can easily lose themselves in. It forces the reader to realise that in many cases teenagers have no choice in whatlifestyles that are born into in this case either becoming the rich kid or the kid from the wrong side of the tracks.The novel has been incorporated into a Francis Ford Coppola's 1983 movie adaptation, starring many popular young actors ofour time. The use of both...

Eutectic Definition and Examples

Eutectic Definition and Examples A eutectic system is a homogeneous, solid mixture of two or more substances that form a super-lattice; the mixture either melts or solidifies at a lower temperature than the melting point of any of the individual substances. The phrase most commonly refers to a mixture of alloys. A eutectic system only forms when there is a specific ratio between the components. The word comes from the Greek words eu, meaning good or well and tecsis, meaning melting. Examples of Eutectic Systems Several examples of eutectic systems or eutectoids exist, in metallurgy and in various other fields. These mixtures typically have useful properties that are not possessed by any single constituent substance: Sodium chloride and water form a eutectoid when the mixture is 23.3% salt by mass with a eutectic point at -21.2 degrees Celsius. The system is used to make ice cream and to melt ice and snow.The eutectic point of the mixture of ethanol and water is nearly pure ethanol. The value means there is a maximum proof or purity of alcohol that can be obtained using distillation.Eutectic alloys are often used for soldering. A typical composition is 63% tin and 37% lead by mass.Eutectoid glassy metals exhibit extreme corrosion resistance and strength.Inkjet printer ink is a eutectic mixture, permitting printing at a relatively low temperature.Galinstan is a liquid metal alloy (composed of gallium, indium, and tin) used as a low-toxicity replacement for mercury. Related Terms Concepts and terms related to eutectic systems include: Eutectoid: Eutectoid refers to a homogeneous solid mixture that forms from cooling two or more melted metals to a certain temperature.Eutectic Temperature or Eutectic Point: The eutectic temperature is the lowest possible melting temperature for all of the mixing ratios of the component substances in a eutectoid. At this temperature, the super-lattice will release all of its components and the eutectic system will melt into a liquid as a whole. Contrast this with a non-eutectic mixture, in which each component will solidify into a lattice at its own specific temperature until the whole material eventually becomes solid.Eutectic Alloy: A eutectic alloy is an alloy formed from two or more components that exhibits eutectic behavior. A eutectic alloy melts at a distinct temperature. Not all binary alloys form eutectic alloys. For example, gold-silver does not form a eutectoid, as the valence electrons are not compatible with super-lattice formation.Eutectic Percentage Ratio: This is defi ned as the relative composition of the components of a eutectic mixture. The composition, particularly for binary mixtures, is often shown on a phase diagram. Hypoeutectic and Hypereutectic: These terms apply to compositions that could form a eutectoid, but do not have the appropriate ratio of component substances. A hypoeutectic system has a smaller percentage of ÃŽ ² and a greater percentage of ÃŽ ± than a eutectic composition, while a hypereutectic system has a greater percentage of ÃŽ ± and a lower percentage of ÃŽ ² than a eutectic composition.

Motives for European expansion in Africa in the 19th Century Essay

Motives for European expansion in Africa in the 19th Century - Essay Example The reliance of these nations on raw materials for industries damaged the balance of trade forcing the countries to seek other sources of raw materials and cheap labor. Competition from newly industrialized nations such as Germany forced other European countries to seek expansion into Africa. Europe started by establishing trading relations with African leaders and encouraged the rulers to trade exclusively with them and not any other nation. At first, the European traders had no interest expanding into the interior of Africa. The partnership was such that the African rulers had assured them of a constant supply of slaves from the interior. However, the rapid expansion of industries in Europe made the colonialists look for more supply of raw materials and cheap slave labor from Africa. The European industries and economy depended particularly on West Africa for development. The palm oil developed from Africa was in high demand as an industrial oil in Europe. There was greed among the Europeans for greater profits and economic growth. The greed meant intensifying and increasing industrial production that meant expanding deeper and deeper into Africa. European conquest of Africa was majorly driven by economic motives and the desire to increase economic growth back in Europe. The Europeans realized that by conquering Africa, they could secure a very cheap supply of raw materials hence success and overall economic prosperity at home. The economic conditions in Europe in the 19th century fueled the scramble for Africa.